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The rules

In plain words. Updated October 1, 2026.

What We Run is for showing the machines and systems you really run, part by part, so other people can build the same thing. See, save, build, show. Keep it real, keep it kind, keep it here.

Do

Post what you really runYour own systems, your own clips. Say if it's still being built, and post when it goes down or is running.
Say where you got thingsStore, used, or built it yourself. That's what helps the next person most.
Ask and answer in publicQuestions go on the part they're about, so everyone learns from the answer.
Check your clip before you postFaces, license plates, house numbers and signs can show who or where you are.

Don't

No ads or sellingNo sales pitches, no shops. Store links are only for where you got a part.
No contact info in your postsNo phone numbers, emails, or "message me on…" in a clip, caption or comment. The app stops these before they post. (Private messages inside the app exist, bounded by safety rules — see below.)
No doxxing or impersonatingPick a name — real, made-up, or your brand, up to 30 characters. Don't impersonate a real person or organization. Don't post other people's faces, homes or details.
Nothing mean, creepy, gross or sexualBe the kind of person you'd want to learn from. Sexual, hateful and swear words are stopped before they post, in usernames too.
Nothing fakeDon't post systems you don't run, or post someone else's clips as yours.
No guns or ammoSecurity here is cameras, lights and alarms. Guns, ammo and gun parts are stopped before they post.
No selling yourselfNo OnlyFans or adult content, no "link in bio", no bodies as the point of the clip. Three nudity reports hide a post until we look.

Private messages (bounded)

Direct messages exist, with limits so they stay for building, not sliding into. You must have exchanged public comments on the app before you can message someone new. Minor accounts are text-only (no images in or out). Every message runs through pattern checks (asking for personal info, moving to another app, grooming language) and anything flagged goes to a person to look at. 1:1 only, no groups. Every thread has Block and Report, and "Asked me to move to another app" is one tap. No end-to-end encryption, on purpose, so moderation can actually read messages.

If something's wrong

Tap ⋯ on a post. Give them a heads up privately tells the poster their clip shows something personal (they never see who sent it). Report goes to us, not to them. Not interested shows you less like it. Block hides that person from you everywhere, and they can't ask you anything or message you.

We look at every report. Posts that break these rules come down. People who keep breaking them lose their account.

Think we got it wrong? Email hello@whatwerun.com. A person reads it.

Age

Anyone can watch. You need to be 13 or older to make an account.

Your stuff is yours

You own what you post. By posting, you let What We Run show it in the app. Delete it anytime and it's gone. See the privacy page.